More often, successful business leaders and entrepreneurs who build massive wealth portfolios intend to bequeath their assets to their children and grandchildren. With the sheer amount of wealth built by business leaders of our generation, the next generation is poised to take over $10 trillion (yes, with a “T”) worth of business assets. Are they ready to take the reins?
Our guest today, Keith Atneosen of Freedom Summit Consulting, weighs in on the topic of transitioning wealth to the next generation. Having advised several high-net-worth business owners and families in planning and preparing the transition of business stewardship to their heirs, Keith highlights a key aspect - the passing on of wisdom before transmitting wealth. Above all, he brings attention to using wealth for kingdom purposes and the importance of teaching this to the next generation. Click now and learn how we can help the future generation to become better stewards of God’s resources.
Key Points From This Episode:
Tweetables:
“Pass on wisdom first before wealth. A hammer is a fantastic tool but a hammer in a 3-year-old's hands can cause great harm. We need to equip them to steward those tools."
“Mistaking financial success as the complete, holistic understanding of success is a huge trap.”
Links Mentioned in Today’s Episode:
"Fulfilled" by Kathryn and Michael Redman
About Keith Atneosen
Keith Atneosen is the founder of Freedom Summit Consulting LLC and a FocalPoint Business Coach. He assists closely-held business owners with planning and preparing to transition the stewardship of their business. In addition to exit planning, Keith coaches clients in value acceleration and developing the next generation of leadership.
Following over two decades of various management and sales roles in financial services and hardlines retail, Keith founded Freedom Summit Consulting in 2021. He earned his Master of Science in Financial Services through The American College and completed the Executive Development Program through the University of Washington Foster School of Business. In 2004 Keith’s wife, Lauren, lost her parents in a car accident. Out of this experience, Keith was compelled to help others work through major transitions, steward financial resources, and plan for future life events. He authored the short book “The Life in Your Years” which addresses the importance of stewardship and legacy planning. Keith and Lauren live in Hayden, Idaho, with their children. They enjoy being involved in church ministries and exploring the outdoors.
More often, successful business leaders and entrepreneurs who build massive wealth portfolios intend to bequeath their assets to their children and grandchildren. With the sheer amount of wealth built by business leaders of our generation, the next generation is poised to take over $10 trillion (yes, with a “T”) worth of business assets. Are they ready to take the reins?
Our guest today, Keith Atneosen of Freedom Summit Consulting, weighs in on the topic of transitioning wealth to the next generation. Having advised several high-net-worth business owners and families in planning and preparing the transition of business stewardship to their heirs, Keith highlights a key aspect - the passing on of wisdom before transmitting wealth. Above all, he brings attention to using wealth for kingdom purposes and the importance of teaching this to the next generation. Click now and learn how we can help the future generation to become better stewards of God’s resources.
Key Points From This Episode:
Tweetables:
“Pass on wisdom first before wealth. A hammer is a fantastic tool but a hammer in a 3-year-old's hands can cause great harm. We need to equip them to steward those tools."
“Mistaking financial success as the complete, holistic understanding of success is a huge trap.”
Links Mentioned in Today’s Episode:
"Fulfilled" by Kathryn and Michael Redman
About Keith Atneosen
Keith Atneosen is the founder of Freedom Summit Consulting LLC and a FocalPoint Business Coach. He assists closely-held business owners with planning and preparing to transition the stewardship of their business. In addition to exit planning, Keith coaches clients in value acceleration and developing the next generation of leadership.
Following over two decades of various management and sales roles in financial services and hardlines retail, Keith founded Freedom Summit Consulting in 2021. He earned his Master of Science in Financial Services through The American College and completed the Executive Development Program through the University of Washington Foster School of Business. In 2004 Keith’s wife, Lauren, lost her parents in a car accident. Out of this experience, Keith was compelled to help others work through major transitions, steward financial resources, and plan for future life events. He authored the short book “The Life in Your Years” which addresses the importance of stewardship and legacy planning. Keith and Lauren live in Hayden, Idaho, with their children. They enjoy being involved in church ministries and exploring the outdoors.
EPISODE 20
[INTRODUCTION]
ANNOUNCER: Imagine taking your generosity to the next level, impacting more lives, and leaving a godly legacy for generations to come. Get ideas and strategies to do just that when you listen to these personal stories from high-level Kingdom champions.
The Kingdom Investor Podcast showcases business leaders who have moved from success to significance, sharing how they use worldly wealth for Kingdom impact. Discover how they grew in generosity, impacted more lives, and built godly legacies. You'll find motivation, inspiration, and practical steps to grow as a Kingdom Investor.
Daniel White (DW): Welcome to The Kingdom Investor Podcast. This is Daniel White, your host and today we have Keith Atneosen on. He is the founder of Freedom Summit Consulting. He is also a certified focal point business coach. He assists closely held business owners as they plan and prepare to transition their business. In addition to exit planning, Keith coaches his clients and value building and developing the next generation of leaders. And now without further ado, let's jump right into the show.
[INTERVIEW]
David Clinton (DC):Hello and welcome to The Kingdom Investor Podcast. I'm your co host, David Clinton and the real host of the show is Dan White. Today we have Keith Atneosen, a kingdom advising financial advisor with Freedom Summit Consulting, is that right.
KA: That's correct. Yep.
DC: Thank you for being on today. Let's open in prayer. And we can pray for our listeners. Would you mind, Keith?
KA: Yeah, absolutely.
Heavenly Father, thank you for this opportunity for us to explore how we can integrate our faith and hope in Christ into our business and impact those that are impacted through our businesses. And so, we just pray that you would use this time through your spirit to ultimately give you glory, build your kingdom, provide perhaps new insights or fresh ideas for folks to take away and give you the glory. In Jesus name, we pray, amen.
DC: Thank you, Keith, we would love to learn about you. Well, where you came from a little bit about your background, whatever you feel is significant to the story God's brought you along on?
KA: Sure. Well, I was pastor's kid. So I had the blessing of being raised in a faith community and had that early childhood faith. Certainly had to do a lot of growing in college and had some great folks that really challenged me in terms of did I really own my faith and walk? Or I was like, kind of coasting? And so really appreciated some of the folks that came alongside of me and challenged me and my faith, which I think, is a good thing for folks that have been raised in the church, to have to struggle with a little bit. And so I ended up selling appliances for Sears, kind of in the twilight of their greatness throughout college. And that led to an opportunity to work in the greater Seattle area and one of the larger flagship stores for the company and ended up meeting some district leadership and regional leadership. And they said, you know, there's this opportunity in Chicago, for folks that are aspiring leaders in the organization. And we'd like you to consider applying for that.
KA: And so ended up in Chicago at the age of 22, bright eyed and bushy tailed ready to climb that corporate ladder, didn't really know what that would look like other than I just knew I was wanting to go out and, and be successful and win. So, I had good six years with Sears, a couple of big things happen for us in 2004. One of them was that Eddie Lampert leveraged the buyout of Sears and that kind of began the trajectory that they've been on for some time now. I think there's still a couple stores around but amazing that, when I, yeah, there are a couple but they're on life support, of course. It's amazing, the second largest retailer in the United States when I joined them.
DC: Well. the mighty have fallen, right?
KA: That's right. Yeah. But there's some biblical lessons in there related to Genesis 11 and the Sears Tower.
DC: Right for sure.
KA: When you build the tallest building in the world, you might have a little bit of sense of we can, we can do anything.
DC: Yeah, a bit of pride issue there.
KA: A little bit, yeah. And just a lack of real vision and mission in trying to determine where is this organization going? How is it uniquely positioned to benefit its various stakeholders, and they really lost that. And that can be true for any organization, of course.
So that certainly changed culture internally. I was part of a store that was actually very healthy in growing its profitability. But despite our wins on a local level, we realized as a company that things had shifted irrevocably in a new direction. And so, I saw writing on the wall with eBay and Amazon and electronic commerce picking up and realized that maybe brick-and-mortar retail wasn't the best place for me to invest the remainder of, my career.
KA: And then my wife's parents passed away in a car accident in that year as well, 2004. She was also a pastor's kid. And so, they're 49 years old and in a day they were gone. And so, no estate plan. There are assets that resulted from their passing and so that created just a lot of tension within the family. There wasn't an arranged estate process for folks to follow who's going to be in charge, who makes key decisions. And then you pile on some assets into the mix and people can kind of come out of the woodwork a little bit. So, a journey along with her and her family and that difficult situation for a few years. But as I was beginning that journey with her, I realized that not only do we need to prepare for that eventuality; we are mortal. Unless Christ comes back first to save us, we all have that in common that, you know, we pass away. And so, as well, I felt like there was an increased awareness that we need to steward what we have in the time that we're here. And at the age of 27, at the time, that was a big eye opener for me, because I was just kind of cruising along, pursuing the American dream and then realized, you know, we don't know how many days we have left and so how do we use those wisely?
DC: So that sounds like that was a pivotal moment to your whole worldview even?
KA: Yeah, it was those two things really intersecting of, okay, this ladder I was trying to climb, it's not a ladder that I think I want to climb anymore. But also, how do I impact those that I interact with and have maybe even some influence with to make wise decisions? For a kingdom perspective? Yeah. And I don't know if it was a huge shift in worldview bit more just kind of a cleaning of the lens.
DC: That's a great way to put it.
KA: I could see a little bit clearer. Here's what we're dealing with.
DC: Yeah. Is that when you left Sears then and then that year?
KA: Yep. Yep, I left Sears that following spring of '05 and got into financial services. Worked for a company called Thriving Financial that gave me a great start into the business and has a good mission as well. And so that was in Chicago for a few years, my wife and I, without really waiting on the Lord, as much as we should have, perhaps not at all, decided we were going to relocate back to Western Washington where my family was based. And that was the beginning of 2008. So, coming into a very challenging season for everybody, economically, and we landed ourselves into a little bit of a wilderness, both professionally and also maritally. You know, in that we'd kind of not been leaning into the Lord and a lot of the spirit really just kind of reactionary and trying to go from solving this problem to that problem. Okay, now we've got some freedom. Let's get away from all those problems. But the stuff comes with, right?
DC: You got to work though. It is built inside of us sometimes.
KA: It certainly is. Yeah, yeah. And so we finally got to a place of surrender where we realized we needed to kind of rededicate our marriage and our energy and resources to what is God's best for us. And that led us to a group down in Dallas, Texas called Halftime Institute. Fantastic resource there. Their slogan is from significance to success. No, back that up. That's the significance where we've achieved some level of success. But now realizing what's really the point, especially from a kingdom perspective, and eternal perspective. That worldly success doesn't come with us. It's a tool. It's a resource that we can use for significant purposes. And so, Halftime was a fantastic resource for us. I highly encourage folks that have margin, that financial flexibility and time flexibility, and they are really not sure what to be doing with that.
Halftime is not going to be the type of organization that says, you know what you should completely reorient yourself and go do ministry in Africa. Sell your business and go do that. That's not the approach at all. It's more, how's God uniquely had you on a journey? Maybe you stay in your current role or position but just reorient how you're doing your work. Or maybe God is calling you to the mission field in Africa and that's okay too. But let's not just assume that you need to close down shop or to quit your vocation when in fact, you may be able to use that position that you're in currently to affect the kingdom in greater ways. And so, through that, I got connected with Ronald Blue company, joined that organization in 2011 and spent the last decade with Ronald Blue and a lot of great folks and a lot of great opportunities to serve clients in their journey.
DC: Did your job function change a lot from Thrive into Ronald Blue?
KA: Yeah, it did. You know, I think Ron Blue as well as a lot of other boutique advisory firms have a little bit more of a family office approach in terms of trying to sort out where the family is headed with various assets, holistically, not just addressing investable assets, but that to the degree that they have closely held business interests, various partnerships. What's the strategy for those long-term? What's the purpose for those? How do they accomplish success? And however they're defining that and clarifying even what that definition of success is? Whereas, I think a lot of kind of maybe the more traditional traditional main street advisory options are a little bit more product or solution oriented as opposed to we've got these family dynamics, we've got these stakeholders of the business, we've got these various entities, what is all that getting directed towards long term?
DC: Right. It brings a question up? How would you define success? It seems like there's as many definitions as there are business people in the world. What's your definition of success?
KA: Yeah, I think I would hope most believers would agree on, we're looking to hear a "well done good and faithful servant" at the throne of Christ would be paramount for me. If I don't have that outcome, then I've seriously missed the mark. By the grace of God, it's not dependent entirely on me but we are called to be faithful and obedient as well, despite his grace for us. But beyond that, you know, I think family harmony is a big one. I think, a lot of professionals and business owners can get caught in the trap of pursuing success at the expense of relationships with those that are closest to them. And so I think that's, that's a big part of it.
Success as well is stewardship. And I think the simplest definition of stewardship for believers is "God owns it all". So, if God owns this business, what is it ultimately, that we can do to provide for family which is not a bad thing at all and provide for our employees and their families but beyond that, what's the impact that we're seeking to make to the business? And as well, there's a lot of generational stories in the Bible, right? There's a bowl of generational transitions. And I feel the same is true for business, that God actually has a generational transition plan for business as well for those who are called to follow him.
DW: So what would you say would be the greatest areas of success in your life that you've seen?
KA: Greatest areas in our life for success? You know, it's been continuing to be able to have community with those around us that are able to support and love us. And mentor, that's been a huge thing. It's a little bit unique for us because my wife lost her parents and that was kind of the super baby. So my father's gone now and my mom's got vascular dementia. So we're really light on the grandparent department which is the hand we were dealt, right, not a lot you can do to change that. But we have been blessed, and I think, open to having key relationships along the journey and seeking those out. And that's been a success, I think, for us. As well, we've been able to begin to teach our children about generosity, and even within allowance, you know, setting aside some to share and then that's something we've been doing as Christmas tradition with our kids that we began saying, hey, you know, before we open up presents, everything's a gift from God and God calls us to also bless those around us. And so let's get on Samaritan's Purse and pick some causes that the kids can get their arms around, and, you know, our son's got some money, he set aside and so let's do some gifting and you know, we'll do like 100 times match.
DC: That's awesome. That's exciting. I love that.
KA: Not that dollar, not that big, more than my son's dollar, not as that small.
DC: Sure.
KA: We're modeling it for him that, hey, you're giving some of this that you set aside. We want to support that and we want to encourage it too.
DC: Right. And honor his gift. That's really neat.
KA: Yeah, and we'll see I mean, I guess success, you know, hasn't come to fruition until they're really launched and hopefully those values have transitioned to them. Hopefully, we're laying at least that foundation for success.
DC: Yeah, that's something we've talked about in the past, Keith is, passing on more than just capital, but those values and the financial outlook and things like that, that legacy piece is so much more than money, right?
KA: Yeah. The Ron Blue- ism is "Wisdom before wealth”. You want to pass on that wisdom first. As much like a hammer is a fantastic tool, but a carpenter's hammer, you know, a hammer in a three-year-old hands, you know, we're gonna have problems quickly. So, we need to equip them to steward those tools. Otherwise those tools can cause great harm, actually.
DC: Yeah, that's right. Along this journey that God's taking you on, what would you say you learned that you didn't expect? Are there any lessons that are surprising to you?
KA: Certainly, how outlandishly generous some couples have been able to live out their lives. The Barnhart family in Tennessee. The Korean company, there's tons of videos on YouTube, this isn't like private information at all. They've just done an amazing job and that's, you know, that's surprising in a cool way, right? You just see how they hold those resources with such an open hand. And I think it's also surprising and fun to see how God honors that. not in a sense of prosperity gospel, but more in the sense of just being so open-handed with those resources, and that God continues to provide even when they go through challenges or hard times. So, that's been a big one, for sure.
DC: That's awesome.
DW: What do you think is the biggest misunderstanding about money that you have come across the most?
KA: Well, that having money is success as a sole definition is probably one of the biggest issues. I've had some clients that have lived extremely generously. I've had some other clients that have built pretty fantastic balance sheets, and they don't have good relationships with those that should be closest to them. And so I think, mistaking financial success as a complete, holistic understanding of success is a huge trap that we all have. And whatever that might look like that if we get this, then we'll be successful. And it's kind of like chasing the horizon.
And I thought about, I think, a lack of perspective, too, is probably a huge challenge. And Andy Stanley had a great series on how to be good stewards. And he mentioned a couple of jokes that stuck to my mind, just because they're so American. I water my lawn with perfectly good water to keep it green. For somebody in Africa that's walking like miles every day to get water for their family and here, I'm spraying it out on my lawn to keep it green. I'm not saying it's wrong to have irrigation system and have a green lawn. But if I don't have the perspective of realizing, man, like I am so blessed to be able to have these resources God has entrusted me with and so how do I, in turn,` bless him, and the kingdom. The other one that Andy said that stuck with me is, you know, my car has its own house.
DC: Oohh, well, that's right.
KA: I've got a garage. You know, it's got a refrigerator and a freezer in there and utilities. Think like how many people in the world would love to actually just live in my garage, right? So I think that's a big gap for much of America. And you know, I think, we're kind of known as not being that well-traveled either. A lot of folks just haven't seen other parts of the world that are third-world, and lack that perspective of, man, it's not about how do we get rich, like, we already are rich if we have food in the refrigerator and money in the bank. So that shift of paradigm of saying, we don't need to worry about getting more. God will take care of that in his time, in his way. What we need to be worried about is being obedient.
DW: Yeah, I think, statistics is that if you're making over $30,000 a year, you're in the top 10% in the world, and $60,000, you're in the top 1%. Shift your thinking pretty quickly.
KA: Yeah. So, we just lack perspective in America that we're in that top, very top tier globally, as well. And we've gotten trapped by society, and different cultural trends of saying we need to chase more, build more, when we already have more.
DC: As you talk with your clients, is it difficult to discuss those sorts of things? Or does it come up naturally? I don't know. I just wonder what can we do to change people's mindsets about that sort of thing?
KA: Well, getting clarity between the spouses is certainly one opportunity in terms of having them both in kind of a blind assessment where they're not seeing each other rank, how certain things are going, in terms of financial independence of their children to how do we feel about our generosity. And a lot of times that can at least open up a door. Maybe one of the spouses and like our case, my wife is extremely just spontaneously generous, which is cool. I admire it. I like to be a little bit more methodical, but you know, if she's feeling like, you know, we're only doing a three even though I feel like she's incredibly spontaneous, generous, and I'm like, oh, we're an eight. Well, there's an opportunity to see okay, maybe the one that's got three we should be listening to that person to figure out like, well, what would it look like for you to feel like you're living generously or maybe even sacrificially?
And that sacrificial generosity I think looks different for every household, that they get clarity as a starting point. Whereas each spouse kind of landing in this currently. But as you guys know, there's some great resources through generous giving, and great opportunities to get people into this discussion of not necessarily where the needs are, because there will always be a need. But where are we in terms of our journey of generosity? I think there's some great tools out there for folks who are willing to take the time. That's probably the main challenge - taking time.
DC: That encourages me to talk to my wife even today and just ask her on a scale of one to 10, where do you think we are as a family with our generosity? That's such a simple but powerful question to open up conversation with our wives. That's awesome.
DW: So, Keith, with all of your experiences with your different clients and things, what have you seen is the most damaging mistake people make with money, or the biggest regret people have around money and investing?
KA: Well, the biggest mistake, I think, from a statistical standpoint is divorce. Divorce is the great destroyer of wealth. But don't stay married just to keep the balance sheet intact. There's a lot more at stake than the balance sheet. But that destroys a lot. I think beyond that, there's kind of two things that I've seen that, that have avoided this issue or are ignorant of this issue of wisdom before wealth. One of them is to use some of the tax code that we have to have irrevocable generation-skipping trust and passing money down to avoid estate tax. As much estate tax on gen two, as if we had transitioned assets directly to them. So, we're getting it down to the grandkids as gen three and are being really tax efficient. But gen three hasn't had enough life yet for us to evaluate their character and their decision process. And not only that, where we're making financial maneuvers that are tax efficient, for the purpose of gen three, and bypassing gen two's discretion, the actual parents of the grandkids.
KA: So, I think that's a common mistake where people are chasing tax efficiency which I'm all for. I'm all about tax efficiency, but not if we're passing that carpenter's hammer to a three-year-old, so to speak. They might be 18, they might be 25 but they're given a tool that they're not yet equipped to steward. I think that's a big mistake. And there can even be some control from the grave there too where they're controlling assets excessively can be distributed when if you've actually transitioned well then we're seeing character and good decisions. We don't have to have a lot of these constraints.
KA: The other reaction I've seen is kind of shifting to the other end of the spectrum, which it's like, I don't want my kids to have colossal mistakes with these resources. So I'm only going to give them this really modest inheritance, and the majority are going to pass on to charity. Great to pass assets on to charity. However, the kids might actually be future stewards of resources that can be managed to go to charity. And I think, David, you and I have even talked a little bit about how, you know, for the high-capacity donor who's making high six-figure, seven-figure gifts in a year, that's a lot to steward in terms of am I getting a good ROI. And if we wait too long to do that, until death, now we're dumping big dollar amounts on our local church. Are they in a good position to steward that? Is it gonna sit in their bank account? Is it gonna cause unforeseen consequences for them, or for any smaller ministry, and of course, there's larger ministries that we could support but a lot of times those have higher overhead.
And so, it's best I think, for it to be deployed over time certainly than waiting until we don't need it anymore when we're dead. If we can engage our kids in that process, and maybe even allow them to take the risk of allowing them to steward it, if we're seeing good character and wisdom, that they might be better stewards of that over time than dumping very large dollar amounts onto local community church or local nonprofits that maybe are efficient because they have low overhead, but just aren't in a position to deploy those assets in a good way. So, I've seen both - where we're trying to keep all these assets going out to the kids and there's no wisdom or we're concerned that they're going to lose them so we don't even give them the opportunity.
DC: It seems like the extremes are easier to live in.
KA: Yeah, it's an easier path. Yeah, totally.
DC: But actually doing the hard work of getting in and discerning can take a lot more work and frustration. But as I mentioned, it's a lot more rewarding in the end, right?
KA: Well, and you're setting up the goal and back to success, is multi-generational value transfer, where if you can successfully transfer these values to gen two, they've got a fighting chance of transitioning those values and passing those on to gen three. I've had clients where, you know, they'll gift each of their kids $25,000 a year once they're over 21 years old. Not as expectation, we're going to do this every year going forward. This year, we're going to do it, we're going to do it this year, and just observe. What do they do? Do they pay off debt? Do they buy a new car? Do they buy bitcoin? Listen, I'm not gonna say is necessarily a bad thing or a good thing. But it's a decision, right? And so, what are the decisions that they choose to make? And engaging in the conversation about, tell me a little bit more about how you choose to make those decisions and I think there's still runway. I think a lot of people think that once their kids are adults, whatever, 18, 21, 25 years old, like, they're the kind of on their own trajectory now. And I think parents can still have a lot of shape and influence in the decades to come even though they're no longer in a direct kind of parental role, more as a guide.
DC: Interesting. Parenting adults is a different thing than parenting littles.
KA: That's right.
DW: All right. So what is one piece of advice or one key takeaway that our listeners can have from this conversation? And maybe, what would be your advice for them?
KA: Well, I think they need to have some type of advisory board. Or, either their business or their personal affairs if they're not a small business owner but they need to have some trusted advisors. They're not stakeholders in anything other than seeing the best for the family and for God's kingdom, and to have people that you trust that can speak into decisions along the way, and a lot of, especially for high-net-worth folks, or small business owners, they can be a little bit isolated. And so, seeking out the right resources that can provide that support as a sounding board because left to our own devices, you know, we only know what we know.
DC: In that vein, if our listeners are interested in getting a hold of you, as an advisor to help them along with that journey, what would be a good way for people to contact you?
KA: Yeah, my website is FreedomSummitConsulting.com. I have transitioned out of the wealth advisory space, at this point in my career. I'm really interested in helping families navigate the journey forward when they're operating and owning a small business, and the impact that that has on the family and the next season of leadership and the generosity, opportunities. But for folks that do have questions around that space, and are trying to figure out what's the path forward, certainly conversations that I enjoy having.
DW: Yeah, and aren't we approaching the biggest transfer of wealth from one generation to the next? And a lot of that is tied up in business. Do you know the statistics on it?
KA: Yeah, the number that's floated around is 10 trillion with a T, potentially, of closely held business assets will transition in the next decade. So that's a lot at stake, not just in terms of that dollar amount, but all the stakeholders involved there.
DC: Yeah. And it seems like, being in that position, like I have a business, I need to transition it whether to the next generation or to sell it. It doesn't seem like there's a ton of people to speak to about that. Like, where do you go? As soon as you realize I have this issue, I need help. There's not a lot of you guys out there, right? Who have this expertise and this care and concern for that sort of transaction?
KA: Well, certainly National Christian Foundation, you know, has a great network. I would endeavor as well to be somebody who is not tied up in trying to get a transaction done and not in that role of being a business broker, but more as an advisor for the family to journey through or towards that whichever direction is the right thing for them.
DC: Right. Well, we've got before we wrap up a lightning round of quick questions.
KA: All right. What book are you reading right now?
KA: I am reading a book by a marketing consultant. That's been a fun book to get started with so far. I'm actually going to go visit them in Sacramento next month. It's called "Fulfilled" by Kathryn and Michael Redman. And it's much along some of these lines in terms of how do you have a fulfilling business that's not just success, worldly success.
DC: Neat. That's awesome. What's the most unique place you've ever visited?
KA: Oh, man. I would say, Thailand.
DC: Really?
KA: Yeah. Yeah, that's like Mad Max. Thye've got really big intersections and like, all the little scooters and stuff trickle. It's like so not America. Like the light turns green and it's just like Mad Max.
DC: Is that more of a vacation or missions visit?
KA:That was a leisure trip. Yeah.
DC: Okay, neat.
KA: I mean, there was some rural areas as well. And that was just fun. Again, to kind of see, like, not everybody has the American dream.
DC: Yeah. Literally a different world.
What's one skill, or goal that you're working on right now?
KA: Family meetings, I think is probably the biggest opportunity for me to continue to grow and develop. I think it's a formidable challenge to get gen one and gen two and possibly gen three together and find collective aspirations. And I think, it starts with having everybody on the same, some level, that we all agree, that we aspire to this. At least something, even if it's a virtue. That's something that I'm going to continue, I think to do more of, and a lot of opportunity for me to get more skill sets through reps.
DC: That's awesome. What's one thing God is teaching you right now?
KA: Patience, for sure. You know, relocating to a new community, you know, the connections I've been blessed with for sure but yeah, I had a friend once say that patience is best defined as long suffering. So maybe that applies to some degree.
DC: All right. Was there anything we can do to? To pray for you, your family, your business right now? And anything we can do to help accomplish your mission?
KA: Yeah, you know, for me, it's just that the Lord directs me to the right relationships in the season where there's folks that I'm uniquely equipped and experience to bless. That's a big one. For sure, our family has settled really well into school, and making some inroads in church, but I think just continued building of community for our family. Because that's something that anytime you change communities, you leave a lot of your friends which had been, like I said, without the grandparents, community is a huge thing for us. So, continued building of the community would be awesome.
DC: Daniel, would you mind praying for our guests here and close?
DW: Yes. Let's pray. God, I thank you and praise you for Keith. I thank you for his family and for the work that he does to advance your kingdom. I thank you for his heart and that he is relationship-minded and that he is serving and loving others and serving clients well. Lord, I pray that you would be with him and guide him that you would help us to glorify you with our lives. We thank you for this time and we praise you for all that you've done. In Christ's name I pray, amen.
[END OF INTERVIEW]
[OUTRO]
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